BeBop Clothing is part of the Southern California family-owned apparel company Second Generation, Inc. The BeBop label was introduced in 1989 and has evolved to become one of the exclusive providers of junior clothing in the United States. Our name has become synonymous with fashion and value.

BeBop is available at America’s favorite retail stores nationwide, from department stores to chain stores to many additional smaller “mom and pop” specialty stores. Early in 2007, BeBop expanded to include dresses that exemplify our signature effortless, chic styling while still providing great value to our customers.

BeBop clothes are casual at heart and are designed to keep up with the active lifestyle of the BeBop Girl. Whether she’s working, shopping, relaxing with friends, or out on-the-town, BeBop styles are always adjusted to fit her attitude. Each collection combines the latest trends, superior fabrics, and unique accessories to create fashionable styles while still maintaining the BeBop commitment to quality and value …

… Leaving the wearer always Free to BE HERSELF!